How to Start Selling Houses as a Texas Real Estate Agent?

Are you ready to launch a thriving career in the booming Texas real estate market? Whether you’re targeting the vibrant cityscapes of Houston, Dallas, and Austin or the charm of smaller Texan towns, the opportunities are limitless. This guide is your step-by-step roadmap to building a strong foundation, mastering the art of selling homes and growing into a successful agent in the Lone Star State.

From getting licensed to developing a winning marketing strategy, you’ll learn everything you need to start strong and stand out in this competitive industry.

Step 1: Get Licensed – Your First Step Toward Selling in Texas

To legally sell real estate in Texas, a license must be secured from the Texas Real Estate Commission (TREC). Here are the steps you need to follow:

• Complete 180 Hours of Pre-Licensing Education

Courses cover essential topics like Principles of Real Estate, Law of Agency, and Real Estate Finance. Choose a TREC-approved school to ensure quality education and proper exam preparation.

• Pass the Texas Real Estate Exam

The state exam is a crucial milestone. Study well, take practice tests, and consider exam prep courses for better results.

• Find a Sponsoring Broker

You must work under a licensed broker to start your real estate career in Texas. Select a brokerage that supports your goals and provides valuable mentorship.

Get Started with the Best Texas Real Estate Course

Ready to begin your real estate journey? Enroll in our TREC-approved Texas Sales Agent Pre-Licensing Course at MLS Campus to get the education and support you need to pass your exam and launch a successful career.

Step 2: Choose Your Brokerage – Where You Grow Matters

Your brokerage plays a huge role in shaping your career. Consider these factors when selecting the right one:

• Commission Splits – How much of your commission will the brokerage take? Some offer 100% commissions with monthly desk fees; others split earnings but provide training and support.
• Training & Mentorship – Does the brokerage offer mentorship programs, marketing tools, and lead generation?
• Company Culture – Are you seeking a high-energy corporate environment or a small boutique firm with personalized guidance?

Step 3: Treat Real Estate as a Full-Time Business

One of the biggest mistakes new agents make is treating real estate as a side hustle rather than a full-time business. Successful agents are proactive, not reactive.

• Set a structured work schedule – Arrive at your brokerage or workspace by 9 AM, stay disciplined, and focus on income-producing activities.
• Create a daily routine – Block out time for prospecting, networking, and following up with leads.
• Stay engaged with experienced agents – Learning from seasoned professionals can help you quickly grasp industry best practices and market trends.

“Your success in real estate depends on consistency and self-discipline—treat it like a business from day one, and it will reward you like one.”

Step 4: Build a Strong Foundation in Your First Month

Your first month is critical in setting the tone for long-term success. Here’s what to focus on:

Get Organized

• Order business cards – A simple design is fine at first. You can refine your brand later.
• Set up your MLS & Supra eKey access – You’ll need this to schedule and show homes.
• Invest in a professional headshot – A strong first impression is crucial, and a well-taken profile picture can enhance your credibility.
• Develop a short bio – Highlight your background, values, and what makes you different from other agents.

Let People Know You’re in Real Estate

• Announce your new career – Send a personal email or a letter to friends, family, and acquaintances.
• Start an email list – Platforms like MailChimp or Constant Contact can help you send professional newsletters.
• Update your online profiles – Register on Zillow, Realtor.com, LinkedIn, and Facebook Business to build an online presence.

Learn Your Local Market

• Tour available homes – Schedule showings, practice using lockboxes, and familiarize yourself with different neighborhoods’ pricing.
• Run market reports – Learn how to analyze trends, pricing fluctuations, and days on the market.
• Engage with potential sellers – Offer free home valuation reports to practice assessing home values and understanding the listing process.

Step 5: Master the Art of Lead Generation & Marketing

Your success in real estate hinges on your lead generation skills. Many new agents falter by depending too much on their brokerage or referrals. However, adopting a proactive marketing approach can significantly shift the dynamics in your favor.

Leverage Social Media for Free Marketing

• Create engaging real estate content – Post market updates, buyer/seller tips, and behind-the-scenes stories to establish credibility.
• Use high-quality photos and videos – Listings with professional images and virtual tours attract more views and engagement.
• Be consistent – Post at least 3–5 times per week across platforms like Instagram, Facebook, and LinkedIn.

Utilize Traditional & Digital Marketing

• Host open houses – Even if it’s not your listing, offer to host and collect leads.
• Start a blog or YouTube channel – Share real estate tips, neighborhood insights, and home-buying advice.
• Invest in paid ads – Facebook & Google Ads can help target potential buyers and sellers in your area.

Leverage Your Personal Network for Real Estate Success

• Let past colleagues, family, and friends know you’re in real estate – Your first deal may come from someone you already know.
• Join community events & networking groups – Relationships often turn into referrals.
• Follow up consistently – Not everyone is ready to buy or sell today, but staying in touch keeps you at the top of your mind.

Step 6: Learn from Experienced Agents & Mentors

Even the most skilled real estate agents had a mentor at some point. Learning from others can accelerate your success.

• Shadow an experienced agent – Observe how they handle transactions, client interactions, and negotiations.
• Have your first contract reviewed – Before submitting your first offer, ask a mentor or broker to check for errors.
• Attend agent training and masterminds – Many brokerages offer weekly coaching sessions and workshops for new agents.

Pro Tip: “A strong network of experienced agents can provide valuable insights, referrals, and confidence when handling complex transactions.”

Step 7: Continually Learn & Adapt – Stay Ahead of the Game

The real estate industry is constantly evolving. To stay competitive, you must:

• Take Continuing Education Courses – Texas requires ongoing education to maintain your license, but use it as an opportunity to specialize in luxury homes, investment properties, or commercial real estate.
• Attend Real Estate Conferences & Workshops – These events keep you updated on industry trends, laws, and technologies.
• Adopt the Latest Tech Tools – Use CRM for lead management, AI-driven pricing tools, and digital contracts to streamline your workflow.

How to Sell Yourself as a Real Estate Agent?

To stand out in a crowded market, you need to market yourself just as much as the homes you sell. Follow these steps:

1. Develop a Personal Brand

• Define what makes you unique. Are you an expert in first-time homebuyers? Luxury properties? Relocation services?
• Maintain Brand Consistency – Use a cohesive color scheme, slogan, and messaging across your website, social media, and marketing materials to reinforce your brand identity.

2. Leverage Testimonials & Reviews

• Client trust is everything. Ask happy buyers and sellers to leave glowing reviews on Google, Zillow, and Facebook.
• Share these reviews on your website and social media to build credibility.

3. Network & Stay Visible

• Attend real estate networking events, community gatherings, and local business meetups to expand your reach.
• Be active in local Facebook groups and answer real estate-related questions to position yourself as an industry expert.

How Long Do Most Real Estate Agents Last?

Unfortunately, many real estate agents don’t make it past the first few years. Here’s why:

87% of new agents quit within five years due to inconsistent income, lack of business skills, and failure to generate leads.

The most successful agents treat real estate like a business—not just a job.

How to Beat the Odds & Succeed?

1. Create a Business Plan – Set monthly goals, track expenses, and create a marketing budget.
2. Build Multiple Income Streams – Explore rentals, property management, or investing.
3. Be Persistent with Lead Generation – Consistency is key. Don’t rely only on referrals—use social media, cold outreach, and paid ads.
4. Continue Learning & Adapting – The best agents keep improving their skills and market knowledge.

Making Your First $100,000 in Texas Real Estate

Earning six figures as a Texas real estate agent is achievable with the right approach:

• Specialize in a Niche – Luxury homes, condos, first-time buyers, or investment properties.
• Leverage Your Network – Work with mortgage brokers, home inspectors, and real estate investors for referrals.
• Invest in Digital Marketing – Google Ads, SEO, and high-quality content can drive more leads to your business.

Frequently Asked Questions (FAQ)

1. How long does it take to get a real estate license in Texas?

It typically takes about three to six months to complete the required pre-licensing education, pass the Texas Real Estate Exam, and obtain your license, depending on your pace of study and exam schedule.

2. What are the educational requirements to become a real estate agent in Texas?

To qualify for a real estate license in Texas, you must complete 180 hours of TREC-approved education, including Principles of Real Estate, Law of Agency, Law of Contracts, Real Estate Finance, and Promulgated Contract Forms.

3. Do I need a college degree to sell real estate in Texas?

No, a college degree in Texas is not required to become a real estate agent. However, you must complete the state-mandated educational courses and pass the licensing exam.

4. What costs are involved in becoming a real estate agent in Texas?

Initial costs include fees for pre-licensing courses, the licensing exam, and application fees, typically ranging between $2,000 and $5,000. Additional costs may include membership dues for local and national real estate associations, MLS fees, and marketing expenses.

5. How do I choose the right brokerage to start my career?

Consider factors such as commission structure, training opportunities, brokerage size, and culture. Look for a brokerage that aligns with your career goals and offers support in areas where you need growth, such as marketing and lead generation.

6. Can I work part-time as a real estate agent in Texas?

Yes, you can work part-time as a real estate agent. However, treating real estate as a full-time business can significantly increase your chances of success due to the demands of client needs and market activities.

7. What is the potential income for a new real estate agent in Texas?

Income can vary widely based on location, market conditions, and individual effort. Many new agents can earn between $30,000 and $50,000 in their first year, potentially earning substantially more as they gain experience and build their client base.

8. How important is networking in a real estate career?

Networking is crucial in real estate as it helps you build relationships with potential clients, other real estate professionals, and service providers who can refer business to you. Engaging in community events and professional groups can significantly enhance your visibility and credibility.

9. What are some effective marketing strategies for new real estate agents?

Effective strategies include developing a strong online presence, utilizing social media for lead generation, hosting open houses, and implementing direct mail campaigns. Building a referral system through past clients and professional contacts can yield significant results.

10. What ongoing education is required for Texas real estate agents?

Texas real estate agents are required to complete 18 hours of Continuing Education (CE) every two years, including a 4-hour Legal Update I course and a 4-hour Legal Update II course to maintain their license and stay updated on industry changes.

180 Hours of Texas QE Real Estate Courses

You need to complete 180 hours of pre-license education to qualify for a Texas Real Estate License. The required courses include:

• Principles of Real Estate I (30 hours) – Understand foundational principles, property ownership, and the Texas Real Estate License Act.
• Principles of Real Estate II (30 hours) – Dive deeper into contracts, real estate math, and industry concepts.
• Law of Agency (30 hours) – Explore fiduciary duties, agency relationships, and legal responsibilities.
• Law of Contracts (30 hours) – Cover essential elements of contracts, negotiation, and documentation.
• Promulgated Contract Forms (30 hours) – Study Texas-specific contract forms and how to complete them correctly.
• Real Estate Finance (30 hours) – Learn mortgages, lending practices, and financial calculations.

Why Choose MLS Campus?

• TREC-Approved Online Real Estate Course
• Interactive Learning: Scenario-Based Exercises & Case Studies
• Full Audio Lectures (With Audio Packages)
• Free Practice Exam & Test Preparation
• Flexible & Accessible Online Learning

Start your real estate career today! Enroll in our TREC-Approved Texas Real Estate Course.

Ready to Start Your Texas Real Estate Career?

Get Licensed Today with MLS Campus!

Start your TREC-approved real estate course today with MLS Campus and gain the knowledge, skills, and confidence to launch a successful real estate career in Texas!

Enroll Now and take your first step toward real estate success!

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